A roofing marketing agency gets your phone ringing with roof jobs. It runs the three channels homeowners use to find a roofer — local search and your Google Business Profile, paid ads (Google Ads, Local Services Ads, Meta), and a website built to turn visits into calls — then reports on booked jobs, not clicks. The job is leads that close, not traffic that looks good in a dashboard.
We're a trades marketing agency with a dedicated roofing team that runs these accounts every day, so we already know which searches book replacements, how storm season swings demand, and how insurance work moves differently from a cash repair. That matters because 98% of consumers search online before hiring a home-services company — if you're not in front of them when they look, the job goes to the roofer who is.
Roofing isn't a steady-demand trade. Most homeowners ignore the roof until it leaks or a storm tears through, then they want a roofer this week. That makes roofing leads expensive and seasonal — roofing pays $186.79 per lead on Google Ads, the steepest in home services. A team that doesn't know the trade burns that budget on the wrong searches.
When hail or wind hits, search volume can spike overnight, then go quiet for months. We pre-stage storm campaigns and scale budget the moment demand jumps, instead of noticing a week later — and lean on local SEO to keep leads flowing between storms.
A roof is a $10k+ decision, but the lead still goes cold in minutes. Firms that reach a web lead within five minutes are 21x more likely to qualify it than firms that wait 30. We build the call tracking and follow-up so a $186 lead doesn't sit in a voicemail.
Three channels, run by a roofing team and pointed at one outcome: more roof jobs on your calendar. Sold separately or bundled.
Map-pack rankings, a fully built-out GBP, and review generation — the foundation every other channel rests on. See roofing SEO.
High-intent search and PMax campaigns with roofing keyword and negative lists, plus storm-season bid scaling. See Google Ads for roofers.
The Google Guaranteed badge at the top of the page — profile setup, review generation, fast response, and lead-dispute filing.
A fast, mobile-first roofing site with click-to-call up top, since most roofing searches happen on a phone.
A steady flow of Google reviews, because 47% of consumers won't use a business with under 20 of them.
Cost per lead, calls booked, return on spend. No vanity metrics, no jargon.
A roofer's customers aren't all the same. The morning after hail looks nothing like a planned re-roof, and each needs a different channel and message:
"Roof leak repair," "storm damage roofer." Speed wins here — Local Services Ads and phone-first Google Ads put you at the top the moment search volume spikes, and we scale bids the day the radar lights up.
"Roof replacement cost," "insurance roof claim." Higher-value, slower decisions — so we lead with reviews, financing, and warranties across local search and retargeting, and keep you in front of buyers comparing bids.
"Metal vs shingle," "how long does a roof last." Lower intent, cheaper to reach — we win these with SEO content and your Google Business Profile so you're the name they remember when they're ready.
For the full channel-by-channel breakdown, read our guide to marketing a roofing company.
Almost every roofing agency gates its pricing behind a sales call. We don't. Here's what the channels actually cost, with sources — and where we start.
Roofing is the highest-CPC home-services category on Google Ads
The steepest cost per lead in home services — vs $66.02 across all trades
of consumers read online reviews for local businesses
Most roofers land at $1,500–$5,000/mo all-in across the channels they run. Local SEO from ~$1,000/mo, PPC management from ~$1,000/mo, LSA from ~$500/mo, or a growth bundle. Month-to-month, no percentage buried in the fine print.
A roofing-specialist team beats a generalist or doing it in-house on the things that actually move booked jobs: roofing-specific data, storm-season speed, and pricing you can see before you sign.
| The Trades Agency | Generalist / budget agency | DIY / in-house | |
|---|---|---|---|
| Roofing knowledge | A dedicated roofing team that runs these accounts daily | One playbook reused across every industry | You already know roofing — not the marketing |
| Storm-season timing | Campaigns pre-staged, budget scaled the day weather hits | Reacts in days, if at all | Easy to miss the spike while you're on a roof |
| What we report | Cost per booked job and calls — not impressions | Clicks and "engagement" that never tie to revenue | Whatever the platform shows you |
| Your assets | You own the site, GBP, and ad accounts — keep them if you leave | Often locked to their platform or template | Yours, plus every mistake |
| Pricing | Published up front, month-to-month | "Request a proposal" wall | Free, minus the wasted spend |
We dig through your site, Google Business Profile, reviews, and any live ads, pull roofing benchmarks for your market, and find where leads are leaking.
Before a dollar goes to ads, we tighten the GBP, kick off reviews, and make sure your site actually converts the traffic you're about to pay for.
Local Services Ads and Google Ads go live with roofing keyword and negative lists, call tracking, and storm campaigns staged and waiting.
Over 30–60 days we cut junk queries, tune toward replacement and storm work, and grow the local-search footprint underneath it all.
Once the math holds, we push budget into what's booking jobs and stage campaigns ahead of the next storm.
The Reddit threads are full of roofers who got burned. Four questions sort the specialists from the snake oil:
You sell roofs, not impressions. If they can't tie spend to calls and booked jobs, the dashboard is decoration.
You should keep every asset if you leave. Walk away from anyone who locks your site or profile to their platform.
Ask how they'd handle a hail event or screen out insurance tire-kickers. A generalist running 100 industries won't have a real answer.
Opaque pricing is a red flag. A specialist who knows their numbers can tell you the range before you book a sales call.
Illustrative examples — realistic, anonymized scenarios that reflect typical roofing marketing outcomes, not specific client guarantees.
Still unsure? Call us — a senior strategist picks up.
(888) 555-0142Sample — representative of typical client feedback.
We'd been burned by a generalist who ran our roofing account like a dentist's office. The Trades Agency fixed our Google profile and reviews first, then turned on ads — and for once I could see the cost per booked job. The phone rings with replacements now.
What sold me was they told me the pricing before the call and never locked up my accounts. When hail hit, they scaled the budget that afternoon. Best six weeks of bookings we've had.
Get a free growth plan built for your market and trade. You'll talk to a senior strategist — usually same-day.