Storm timing
When hail rolls through, search volume can triple in a day. We pre-stage storm campaigns and scale bids the same day the radar lights up — instead of noticing a week later.
Straight answer
What a roofing PPC agency actually does
A roofing PPC agency builds and runs your Google Ads so they reach homeowners searching for a roofer right now, then turns those clicks into jobs on your calendar. Here's the problem it solves: a roofing click runs $7.69 to $13.84, and a lead costs $94–$170. Spend that on the wrong search and you've bought a tire-kicker, not a roof.
We're a trades marketing agency, and our roofing team runs these accounts every day. So we come in already knowing which searches book replacements, which ones drain your budget, and how fast demand jumps when a storm moves through your market. The point isn't more clicks. It's the calls that turn into work.
Why PPC for roofers
The intent is already there. The timing is everything.
A homeowner who searches "roof replacement near me" the morning after hail isn't browsing — they want someone on the roof this week. PPC puts you in front of that person at the exact moment they're ready to hire, which is why 98% of consumers search online before they pick a home-services company. The catch: roofing demand spikes when weather hits and goes quiet between storms. Miss that swing and you eat the cost.
Speed to the lead
A $12 click is only worth $12 if someone answers fast. Firms that contact a web lead within an hour are ~7x more likely to qualify it than firms that wait even an hour longer. We build the call tracking and follow-up so a pricey click doesn't go cold.
What's included
The whole account, handled.
Built, run, and tightened toward one number: qualified roofing calls per dollar.
Keyword & negative-keyword build
High-intent terms (roof replacement, storm damage, leak repair) plus a negative list that blocks job-seekers, DIYers, and bargain hunters.
Storm & seasonal bid management
Campaigns pre-built and waiting, budget scaled the day weather hits, pulled back when it's slow.
Conversion-built landing pages
Fast, mobile-first roofing pages with click-to-call up top — since most home-service searches happen on a phone.
Call tracking & speed-to-lead
Every call recorded and tied to its source, with a workflow that gets someone on the lead inside five minutes.
LSA + Google Ads, run together
So your paid search and your Local Services Ads aren't bidding against each other.
Reporting a human can read
Cost per lead, calls booked, return on ad spend. No vanity metrics.
Where your budget goes
We split the account by what the homeowner is trying to do.
Most roofers dump every keyword into one campaign, point it at the homepage, and wonder why the cost per lead is high. Each kind of search needs different messaging and a different bid:
Emergency
"Roof leak repair," "emergency roofer." Phone-first ads, instant-call landing pages, top bids. These book same-day work.
Replacement & insurance
"Roof replacement cost," "storm damage roof." Higher-value, slower decisions — so we lead with financing, warranties, and reviews, and retarget the people who didn't call the first time.
Research
"Metal vs shingle," "how long does a roof last." Cheaper clicks, lower intent. We bid carefully and use them to stay in front of buyers who'll be ready in a few weeks.
For the full breakdown — campaign structure, LSA mechanics, and the weekly optimization that keeps cost per lead down — read our guide to roofing PPC.
Transparent pricing
What roofing PPC costs — published, not hidden.
Most roofing companies run $1,000–$3,000 a month in ad budget plus a management fee. Almost no agency tells you that before a sales call. We do.
Cost per click
avg $10.25 for roofing Google Ads
Cost per lead
~$124 non-branded / $44 branded; higher in storm markets
Category benchmark
Home & Home Improvement conv. rate & CPL
Management starts at $1,000/mo + ad spend
Setup runs $500–$1,000. Most roofers land at $2,000–$5,000/mo all-in. Month-to-month, no percentage buried in the fine print.
Honest comparison
The Trades Agency vs a budget agency vs DIY
A roofing-specialist team beats a generalist or doing it yourself on the things that actually move cost per lead: roofing keyword data, storm-season speed, and pricing you can see before you sign.
| The Trades Agency | Generalist / budget agency | DIY / in-house | |
|---|---|---|---|
| Roofing keyword data | Pre-built keyword & negative lists from real roofing spend | Generic templates reused across industries | Learn-as-you-go, costly mistakes |
| Storm-season speed | Same-day bid scaling, pre-staged storm campaigns | Reacts in days, if at all | Easy to miss the spike |
| Cost per lead | Managed to roofing benchmarks ($90–$170) | Often higher — spend wasted on junk clicks | Highest early while you learn |
| Pricing | Published up front | "Request a proposal" wall | You see it (and own every error) |
| Live in | 5–10 business days | 3–6 weeks onboarding | Whenever you find time |
How we work
Ads live in 5–10 business days.
01
Audit
We dig through your account (or your market, if you're starting cold), pull roofing benchmarks, and find where money's leaking.
02
Build
Keyword and negative lists, storm campaigns, ad copy, and landing pages with conversion tracking wired in.
03
Launch
Ads go live with call tracking and speed-to-lead running from day one.
04
Optimize
Over 30–60 days we cut junk queries and tune bids toward replacement and storm work.
05
Scale
Once the math holds, we push budget into what's booking jobs and stage campaigns ahead of the next storm.
Before you sign
How to choose a roofing PPC agency
If you're talking to more than one shop, four questions sort the specialists from the rest:
Do they run PPC in-house, or farm it out?
Outsourced account management means slower fixes when your cost per lead climbs.
Will they show pricing and let you own the account?
You should keep your Google Ads account and data if you ever leave. Walk away from anyone who locks it down.
Do they actually know roofing?
Ask how they'd handle a hail event or block insurance tire-kickers. A generalist won't have an answer.
Is the reporting in plain numbers?
Cost per lead and booked jobs — not a dashboard of clicks that never ties back to revenue.
Sample results
What managed roofing PPC tends to do.
Illustrative examples — realistic, anonymized scenarios that reflect typical roofing PPC outcomes, not specific client guarantees.
STORM-MARKET ROOFER
Texas
Sample $96
cost per lead (from $210) in 90 days
38
roof-replacement jobs, first storm season
6.2x
return on ad spend
RESIDENTIAL ROOFER
Southeast
Sample $4k/mo
scaled from $1,500, profitably
$118
avg cost per qualified lead
+34%
booked-call rate from 5-min follow-up
ROOFING & EXTERIORS
Midwest
Sample 8 days
moved off DIY to managed
−27%
wasted spend after negative-keyword overhaul
22/mo
booked roof jobs at steady CPL
Straight answers
Roofing PPC, answered.
Still unsure? Call us — a senior strategist picks up.
(888) 555-0142How much does roofing PPC cost?
Is PPC worth it for roofing companies?
What's the difference between roofing PPC and roofing SEO?
PPC or Local Services Ads — which should roofers use?
How fast will I get roofing leads from Google Ads?
What budget do I need?
Do you work with roofers of any size?
What roofers say
From the owner's chair.
Sample — representative of typical client feedback.
Sample
We were burning money with a generalist who ran roofing like any other account. The Trades Agency rebuilt our Google Ads, cut our cost per lead in half, and now the phone rings with replacement jobs. First team that ever showed me the real numbers.
Mike Sandoval — Owner, Sandoval Roofing & Exteriors (TX)
Sample
When the hail came, they scaled our budget that same afternoon. We booked more roofs in six weeks than the whole prior quarter.
Dana Whitfield — GM, Whitfield Roofing Co. (OH)
Ready when you are
Ready to book more jobs?
Get a free growth plan built for your market and trade. You'll talk to a senior strategist — usually same-day.
You keep the growth plan, no strings.
No long contracts — results keep you here.
Your accounts and data stay in your name.
Prefer to talk now? (888) 555-0142