A pest control marketing agency runs the channels that put your company in front of a homeowner the moment they search "exterminator near me" at 11pm with ants in the kitchen — Local Services Ads, Google Ads, and local SEO — and turns those searches into booked visits and recurring quarterly plans. It's not branding or social-media busywork. It's lead flow you can measure against the cost of the work that produced it.
We're a trades marketing agency, and our pest control team runs these accounts for a living. They know the mosquito-season spike, the economics of a recurring plan versus a one-off treatment, and how a homeowner with rodents searches at midnight. That matters because over 55% of consumers use a search engine when looking for pest control — if you're not in the results they see, you're not in the running.
A homeowner with rodents or a wasp nest isn't browsing. They want it gone today, and they're searching to find someone who can. That intent is why search outperforms almost everything else for pest.
A pest problem is something a homeowner wants solved today, so they search instead of browse. With 46% of Google searches carrying local intent and pest's 5.54% Google Ads CTR beating plumbing and HVAC, the homeowner who searches is ready to book — if you're the one they see.
Mosquitoes in spring, termites swarming, rodents pushing indoors as it cools. A flat budget burns money in slow months and runs out in peak ones. We move spend to where the searches actually are — that's the difference between a generalist and a pest team.
This hub is where the strategy lives. Each service has its own deep page — start here, then dig into pest control SEO or pest control PPC.
GBP optimization, reviews and on-site work so you show in the local 3-pack. With the map pack appearing in 93% of local-intent searches, this is where homeowners who don't click ads actually look. See our pest control SEO page for the full method.
Search and PMax campaigns with negative keywords, bid management and landing pages built to convert. Pest's 5.54% CTR makes paid search a strong, fast lead source when it's managed tightly instead of set-and-forget.
Profile setup, review generation, fast response and lead-dispute filing. LSAs sit above everything, carry the Google badge, and you pay per lead — averaging about $60 — not per click.
We scale spend to mosquito, termite, tick and rodent demand instead of running a flat budget. Money goes where the searches are, and pauses when they dry up.
Campaigns and landing pages built to sell the quarterly plan, not just a one-off treatment — because recurring residential work is where the real LTV is.
Every lead tracked to the campaign that produced it, with cost per lead and cost per signup reported plainly. No vanity dashboards — the numbers that tie spend to booked work.
Pest control owners come to us with three different problems. Find yours.
Slow phone, a slot to fill, or a seasonal surge you're missing. Start with Local Services Ads and Google Ads — they put you at the top of the page in days, not months, and you pay per lead or per click. See pest control PPC.
You're tired of renting traffic and want listings that bring calls without an ad bill. Local SEO and the map pack compound over months and lower your blended cost per lead. See pest control SEO.
One-off treatments don't build a business. We point everything at the quarterly plan so you grow a renewing book of residential customers. Read the pest control lead generation guide.
Not sure which fits? Our pest control lead generation playbook walks through the whole funnel.
Nobody else on this search publishes prices. We do. Here's where we start and what the leads themselves benchmark at, so you can do the math before you talk to anyone.
avg pest lead on Google Ads; CPC near $5.99, seasonal lows around $30 (mosquito) / $45 (rodent)
cross-industry LSA cost per lead — you pay only when a homeowner contacts you
all-industries Google Ads average — pest runs above it, which is why management matters
Local SEO from $1,000/mo. Google Ads management from $1,000/mo plus your budget. LSA management from $500/mo plus pay-per-lead spend. Bundle all three from $2,500/mo. No long lock-in, and your accounts stay in your name.
Most PCOs are choosing between three options: a trades agency with a pest team, a cheaper generalist who markets anyone, or running it in-house between jobs. Here's the honest difference.
| The Trades Agency | Generalist / budget agency | DIY / in-house | |
|---|---|---|---|
| Knows pest seasonality (mosquito/termite/rodent) | Yes — budgets scale to the season, ads pause when demand dies | No — flat budget year-round, money wasted in slow months | Maybe — but no time to adjust bids weekly |
| Runs LSA, Google Ads and SEO together | All three, coordinated to own the result page | Usually one channel, sold as a package | One at a time, learning as you go |
| Recurring-plan economics built into strategy | Yes — we optimize for plan signups, not just calls | Rare — they report clicks, not LTV | Hard to track without the tooling |
| Transparent pricing | Published starting prices, no mystery retainer | Quote-only, often a long contract | Free, but it's your nights and weekends |
| You own your site and ad accounts | Yes — accounts stay in your name if you leave | Often locked to their platform | Yes, but built on whatever you can manage |
We pull your GBP, ad accounts, reviews and competitors, and map where your leads come from today and what they cost. You see exactly where money is leaking before we touch anything.
Landing pages built to convert, LSA and GBP profiles dialed in, campaigns structured around your services and your territory. Everything in accounts you own.
We go live on the channels that fit your goal — usually LSA and Google Ads first for speed, with SEO groundwork underneath. Call tracking on from day one.
Weekly bid, keyword and budget management tuned to the season. Negative keywords cut tire-kickers; spend follows mosquito, termite and rodent demand.
Once cost per lead is stable, we push for recurring-plan signups and expand into the searches that book the most profitable work.
PCOs are skeptical for good reason — "I'm wasting money on SEO" is a common refrain in the industry. Here's what separates an agency that books treatments from one that bills retainers.
A team that can't explain how they'll handle the mosquito spring spike, termite swarm season and the rodent fall climb will run your budget flat all year and waste it in slow months. Make them describe the calendar before you sign.
Cost per lead, cost per recurring signup, jobs booked. Be wary of agencies that quote results with no source and no client names. We back our benchmarks with linked third-party data because self-claimed figures aren't proof.
Some agencies build on a proprietary platform you can't take with you. Ask plainly: if I leave in a year, do I keep my website, my Google Ads account and my LSA profile? With us the answer is yes — your name stays on everything.
If they won't tell you the starting price without a sales call, or the only option is a 12-month contract, that's a red flag. We publish starting prices and keep terms fair so you can leave if it isn't working.
Illustrative figures based on typical engagements — not a guarantee of specific results.
Still unsure? Call us — a senior strategist picks up.
(888) 555-0142Sample testimonials representative of client feedback.
They actually understood that my mosquito season and my rodent season aren't the same budget. First agency that didn't just run one campaign all year and call it strategy.
We went from chasing one-off jobs to a renewing book of quarterly plans. The reporting ties every dollar to a booked treatment — no fluff.
Get a free growth plan built for your market and trade. You'll talk to a senior strategist — usually same-day.