01
Pest-control specialization
Does the agency understand recurring-plan lifetime value, seasonal swarm spikes (ants, mosquitoes, termite season) and emergency intent like wasps and bedbugs, or is pest just one vertical of many?
Pest control PPC
The right agency books recurring plans, not clicks
Pest control is one of the best businesses there is for paid search: someone with ants in the kitchen or a wasp nest by the door is searching right now and ready to book. But that intent cuts both ways. A single click on the wrong term buys you a one-time call instead of the quarterly recurring plan that's worth far more over its lifetime. The best pest control PPC agencies are the ones that optimize for booked recurring jobs, scale with your season, and tie every dollar back to a real lead, not a click count.
This guide lists 10 agencies. We've included ourselves, The Trades Agency, at the top, and we'll tell you exactly why and exactly what the other nine do well. Every competitor here is a real company that recurs across the major pest-PPC roundups and the live search results, described from data verified on its own site. Where pricing or clients couldn't be confirmed, we say so rather than guess.
How we ranked them
Five criteria, scored the same for everyone
We scored every agency on the same five questions that decide whether pest PPC actually books jobs. Our ranking reflects how each one answers them. Where we couldn't verify a claim on the agency's own site, we left it out.
02
Booked-job track record
Do their leads convert to recurring contracts, not raw clicks? We weighted cost per lead and booked work over impression metrics. For context, Hook Agency cites a home-services PPC cost-per-lead average of about $90.92.
03
Full paid-funnel coverage
Google Search plus Local Services Ads (Google Guaranteed) plus Meta retargeting, with call tracking and lead attribution, not Search ads in isolation.
04
Transparency
Published or starting pricing, ad-account and data ownership, month-to-month terms, and reporting an owner can actually read.
05
AI and local search readiness
GEO and AEO work so the brand surfaces in AI Overviews and the map pack, not only in paid placements.
At a glance
The Pest control PPC companies, compared
| # | Agency | Best for | Specialty | Starting price |
|---|---|---|---|---|
| 1 | The Trades Agency Us | Booked recurring-plan jobs, full local funnel | Trades agency with a dedicated pest team: PPC + LSA + SEO + GEO | From $1,000/mo, month-to-month |
| 2 | Coalmarch | Established pest & lawn companies | Pest and lawn care only; PPC, LSA, SEO, web | Custom quote |
| 3 | Pesty Marketing | A pest-only agency with named peers | Built exclusively for pest control; SEO, PPC, web | Custom quote |
| 4 | Scorpion | Larger pest operations at scale | Enterprise home services; pest-specific PPC | Custom quote |
| 5 | Blue Corona | Multi-channel home-services marketing | Home services (16+ trades); PPC, LSA, SEO | Custom quote |
| 6 | Thrive Internet Marketing Agency | Full-service with heavy measurement | Full-service; PPC, LSA, retargeting, SEO | Custom quote |
| 7 | Hook Agency | Design-led landing pages with the ads | Trades/home services; Google Ads, LSA, design | Custom quote |
| 8 | Dagmar Marketing | Small pest team, month-to-month terms | Pest-focused boutique; PPC + local SEO | Custom quote |
| 9 | WebFX | Data-driven scale and analytics | Large generalist; PPC, Google Ads, LSA | Custom quote |
Ranked by our methodology above. Agency details below are sourced from each firm's public profile and current "best HVAC SEO" roundups; pricing is shown where published.
01
The Trades Agency
The Trades Agency United States (national)Best for: Pest control companies that want booked recurring-plan jobs, not a click report
We are a trades marketing agency, and our pest control team runs these accounts for a living. The job in pest PPC isn't clicks. It's booked jobs that turn into recurring plans, and demand that swings hard with the season. So that is what we build around: which searches book a quarterly contract, which ones are a one-time wasp call, and how fast to scale spend when termite season or the first warm mosquito week hits.
We run the full local funnel in one place. Google Search captures the high-intent exterminator near me queries, Local Services Ads put you in the Google Guaranteed slot above them, Meta retargeting catches the people who priced you and stalled, and SEO plus GEO keep you showing up in the map pack and in AI answers when the paid budget is spent. Call tracking and lead attribution tie every dollar back to a real booked job.
On terms most agencies dodge: we publish pricing from $1,000/mo, we stay month-to-month, and you own your ad accounts and data from day one. If we aren't earning the recurring jobs, you walk and keep everything. That's the whole list's five questions, answered by us specifically.
Dedicated pest control team that runs the whole local funnel together: Google Search, Local Services Ads, Meta retargeting, SEO and GEO, coordinated instead of siloed
Built around recurring-plan lifetime value and seasonal swarm spikes (ants, mosquitoes, termite season) plus emergency intent like wasps and bedbugs
Transparent pricing from $1,000/mo, month-to-month, and you own your ad accounts and data
Reporting tied to booked jobs and cost per lead, not impressions and clicks
Pricing: From $1,000/mo, month-to-month
02
Coalmarch
Raleigh, NCBest for: Established pest and lawn companies that want a vertical-only partner
Coalmarch is one of the few shops on this list that does pest (and lawn) and nothing else. They run PPC, Local Services Ads, SEO, web design and conversion work, and their stated philosophy is lead quality and route density: leads that turn into booked routes and recurring customers, not just form fills. They build every campaign around the reality of pest operations, including seasonality, service-area geography and the gap between a one-time treatment and a high-value annual contract.
Coalmarch became privately owned again in 2025 after separating from WorkWave. The catch is the one shared by every specialist here: pricing is a custom quote, so you won't know your number until you're on a call.
Works with pest control and lawn care companies only, built around lead quality and route density rather than raw form fills
Full stack: PPC, Local Services Ads, SEO/GEO, web design and CRO
Builds campaigns around how pest businesses actually operate: seasonality, service-area geography, recurring subscriptions, one-time vs annual contracts
Pricing: Custom quote
03
Pesty Marketing
New York, NYBest for: Pest companies that want a pest-only agency and a roster of recognizable peers
Pesty Marketing is built exclusively for pest control, and it shows in the client list: LaJaunie's, Native Pest Management, Reliant, Rowland, Pest Pros of Michigan, plus work they say is trusted by PCT Top 100 companies. They run SEO, Google Ads and web design, and they rank organically for pest PPC searches themselves, which is a fair signal they can do the same for you. They take one client per city, so they won't run your competitor's account.
Pricing isn't published. They work mainly with PCOs already past $1M in revenue, so it's a fit for established operators looking to scale rather than a first-time PPC buyer.
Built exclusively for pest control, with SEO, Google Ads and web design
Named client case studies and work tied to PCT Top 100 companies
Ranks organically for pest PPC terms, so they practice the SEO they sell
Pricing: Custom quote Notable: LaJaunie's Pest Control, Native Pest Management, Reliant Pest Management, Rowland Pest Management, Pest Pros of Michigan
04
Scorpion
Valencia, CABest for: Larger pest operations wanting enterprise tooling and a dedicated account team
Scorpion is the enterprise option. They serve home services broadly but run a dedicated pest control practice, with PPC, Local Services Ads, websites and AI-driven campaign optimization across Google, Microsoft and Meta, backed by a dedicated account manager and specialist team. They cite pest clients scaling from a few hundred leads a month into the hundreds more after partnering.
It's priced and structured for scale, and pest is one of many verticals they serve rather than the whole business, so a smaller single-location operator may be paying for more platform than they need. Pricing is a custom quote.
Enterprise home-services agency with a dedicated pest control marketing practice
Runs PPC, Local Services Ads, SEO and web, with AI-driven campaign optimization across Google, Microsoft and Meta
Dedicated account manager plus a specialist team built for scale
Pricing: Custom quote
05
Blue Corona
Gaithersburg, MDBest for: Multi-channel home-services marketing where pest is one of many trades
Blue Corona is one of the most-cited names across the pest PPC roundups, and the reason is reach: they're a home-services marketing agency with a dedicated pest control practice, running PPC, Local Services Ads, SEO and web design under one roof. Their PPC team are Google Premier Partners and Microsoft Advertising partners, and they run Local Services Ads (Google Guaranteed) for pest companies specifically.
They're a home-services specialist rather than a pest specialist, so the playbook is broad. Pricing is a custom quote.
Home-services specialist with a dedicated pest control marketing practice
Runs PPC, Local Services Ads, SEO and web design together
PPC team are Google Premier Partners and Microsoft Advertising partners
Pricing: Custom quote
06
Thrive Internet Marketing Agency
Arlington, TXBest for: Companies that want a full-service shop with heavy measurement
Thrive is a full-service agency, founded in 2005 with 200-plus in-house specialists and a strong measurement bent: GA4, call tracking, PPC, Local Services Ads, retargeting and SEO. They hold a 4.9/5 Clutch rating across 300-plus reviews, a real third-party signal worth weighing, though PPC reviews are more mixed than the overall score.
Pest isn't their sole focus, so you're buying a generalist's process applied to your account. Pricing is a custom quote; one roundup cites from $1,500/mo.
Full-service: PPC, Local Services Ads, retargeting and SEO
GA4 and call tracking built into reporting
Strong third-party review standing (4.9/5 on Clutch across 300+ reviews)
Pricing: Custom quote (one roundup cites from $1,500/mo)
07
Hook Agency
Minneapolis, MNBest for: Trades companies that want design-led landing pages alongside the ads
Hook is a trades and home-services agency that pairs Google Ads and Local Services Ads with genuinely good landing-page design and branding. They publish their own pest PPC roundup and cite the home-services PPC cost-per-lead average of about $90.92, a useful number to hold any agency on this list against, and a pest case study landing 290-plus leads at a $43 CPL.
Pest is one trade among several for them, and pricing is a custom quote.
Trades and home-services focus with Google Ads and Local Services Ads
Strong landing-page design and branding, not just ad management
Publishes its own pest PPC research, including pest lead-gen case studies
Pricing: Custom quote
08
Dagmar Marketing
Jacksonville, FLBest for: Owners who want a small pest-focused team and month-to-month terms
Dagmar is a pest-focused boutique out of Jacksonville running PPC and local SEO with lead-level reporting. Two things stand out: they're a Google Premier Partner whose Turner Pest Control work was featured as a Google case study, and they put month-to-month contracts in writing, which is rare on this list. Case studies with Wayne's Pest Control and Inman-Murphy Termite & Pest back it up.
It's a smaller team, so the channel mix is narrower than the enterprise shops. Pricing is a custom quote.
Pest-focused boutique running PPC plus local SEO
Lead-level reporting and month-to-month contracts
Google Premier Partner; pest case study featured by Google
Pricing: Custom quote (month-to-month) Notable: Wayne's Pest Control, Inman-Murphy Termite & Pest, Turner Pest Control
09
WebFX
Harrisburg, PABest for: Data-driven companies that want scale and proprietary analytics
WebFX is the big data-driven generalist on the list. With 500-plus in-house specialists, they run PPC, Google Ads and Local Services Ads on top of their proprietary MarketingCloudFX analytics, and they cite billions in client revenue and hundreds of millions in managed ad spend. If you value reporting depth and a large bench, it's a credible pick.
Pest is a small slice of a very broad book of business, so you won't get a pest-specialist's instincts on seasonality. Pricing is a custom quote.
Large, data-driven generalist with deep PPC, Google Ads and LSA capacity
Proprietary MarketingCloudFX analytics platform
500+ in-house specialists and a large body of Clutch reviews
Pricing: Custom quote
How to choose
Four questions to ask before you sign
Pest PPC pitches blur together fast. These four questions cut through them and surface whether an agency actually understands your business or just runs Google Ads.
Do they sell booked jobs or clicks?
Ask what they report on. If the answer is impressions, clicks and CTR, keep looking. The number that matters is cost per lead and how many of those leads turn into recurring plans. Hook Agency's home-services CPL average of about $90.92 is a fair stake in the ground to measure against.
Do they run the whole local funnel?
Google Search alone leaves money on the table. You want Search plus Local Services Ads (the Google Guaranteed slot), Meta retargeting for the people who stalled, and call tracking tying it together. SEO and GEO alongside keep you visible when the budget's spent.
Do they understand pest seasonality?
Termite season, the first warm mosquito week, fall rodent intent, an emergency wasp call: these are different buyers with different value. A specialist scales spend and bids around them automatically. A generalist runs the same flat campaign all year.
Do you own your account, and can you leave?
Confirm you own your Google Ads account and data, and confirm the contract terms. Month-to-month with account ownership means the agency has to keep earning you. Annual lock-ins inside the agency's own account mean you're stuck if it stops working.
Build vs. buy
Agency vs. in-house: which makes sense for pest PPC?
An in-house marketer can work if you're large enough to keep one busy and senior enough to manage Google Ads well, Local Services Ads, retargeting and reporting all at once. The honest math: a competent paid-media hire runs well into six figures fully loaded, and pest demand is seasonal, so you're paying that salary flat while the work spikes and dips. One person also rarely has depth across Search, LSA, Meta and analytics at the same time.
An agency spreads specialists across those channels and absorbs the seasonal swing, usually for a fraction of a salary. The risks are the ones this list keeps flagging: generalists who treat pest as one vertical of many, hidden pricing, and contracts that trap you in the agency's own ad account. The cleanest setup is a pest-focused team on transparent, month-to-month terms where you own the account, so you get specialist coverage without the lock-in. That's how we structure The Trades Agency.
Straight answers
Pest control PPC agencies, answered
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